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This site states the following, "Coaching is a powerful process." Our analyzers noticed that the web site also stated " Transforming people s personal and professional lives." The Website also stated " Life Coaching and Executive Coaching moves people from where they are, to where they want to be. Whether you are a private individual looking to improve the quality of your life or a senior executive focusing on your own, or your organisations development and talent management, coaching provides a highly effective and flexible solution. 2018 Clinch Life and Executive Coaching Ltd." The website's header had executive coaching as the most important keyword. It was followed by life coaching, executive coach, and life coach which isn't as highly ranked as executive coaching. The next words the site uses is coaching. coach was also included and might not be understood by web engines.